Broad Street Licensing to Rep Subway Restaurants

Subway restaurants has appointed Broad Street Licensing Group to represent the sandwich brand and expand the Subway licensed product footprint.

“Our collaboration with Broad Street Licensing Group enables us to connect fans to the Subway brand in new and unexpected ways,” says Mike Kappit, chief operating and insights officer, Subway. “With BSLG, we will grow our presence beyond our natural borders into other retail environments and strengthen our positioning as a food and lifestyle brand.”

The partnership will focus on the creation of Subway branded licensed products in food and lifestyle spaces.

“Subway is an iconic brand known throughout the world for customized, delicious subs made with quality and fresh ingredients,” says Bill Cross, senior vice president, business development, Broad Street Licensing Group. “Through our work with Subway, we will highlight the restaurant’s iconic image along with its fresh, high-quality ingredients to bring fans licensed food and lifestyle products.”