Stuffed Puffs Unveils New Collab with Cinnamon Toast Crunch

New big bites are available exclusively through Walmart.
License Global

November 16, 2022

Stuffed Puffs Big Bites Cinnamon Toast Crunch Filled Marshmallows.
Stuffed Puffs Big Bites Cinnamon Toast Crunch Filled Marshmallows.General Mills

Stuffed Puffs has unveiled a new snack – Stuffed Puffs Big Bites Cinnamon Toast Crunch Filled Marshmallows. In partnership with

General Mills

, this marks the first time these two favorites have been melded together for a cinnamon cereal-coated treat. 

These marshmallows are filled with real Cinnamon Toast Crunch creme and then blasted with cereal crumbles. 

“We are so excited to partner with my all-time favorite cereal, Cinnamon Toast Crunch,” says Mike Tierney, founder and chief executive officer, Stuffed Puffs. “We've taken the best part of eating cereal, the awesome Cinnamilk at the bottom of the bowl, packed that flavor into the center of a Stuffed Puffs, and coated them with crunchy crushed Cinnamon Toast Crunch. Our newest Big Bite with Cinnamon Toast Crunch is the perfect treat that puts the biggest smile of nostalgia on my face.” 

Exclusively launching at Walmart, Stuffed Puffs Big Bites Cinnamon Toast Crunch Filled Marshmallow is the two brands’ first co-branded product. Launched

in 2019, Stuffed Puffs is available in more than 43,000 stores on a national scale. 

“We are thrilled to partner with such an innovative brand that has completely reinvented what it means to be a marshmallow,” says Mindy Murray, senior marketing communications manager, General Mills. “Bringing Cinnamon Toast Crunch into such a fun and delicious, sweet treat is an exciting expansion of our brand and for our consumers.” 

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