Starburst Adds to Italian Ice Line | License Global

Starburst Adds to Italian Ice Line

Rita’s Italian Ice and Mars, Inc.’s Starburst have introduced their latest co-branded flavor–Starburst Orange Italian Ice.

Available from now through April 27, the new flavor joins two previous collaborations between the brands for Starburst Strawberry, which sold more than 1 million cups, and Starburst Cherry, which was released a few weeks ago to celebrate the first day of spring.

The limited edition flavor is now available at Rita’s more than 600 retail locations across the U.S. Starburst candy is manufactured by The Wrigley Company, a subsidiary of Mars, Inc.

"Our new Starburst Orange Italian Ice is the third Starburst Italian ice flavor with the popular candy brand we have introduced," says Laura Lazar, senior vice president of marketing, Rita's. "Rita's fans love both our Starburst Strawberry and Starburst Cherry. Orange is the perfect addition to our Starburst lineup, and is incredibly delicious."