Star Wars Heads to the Produce Aisle

Disney Consumer Products is bringing the power of the Force to the produce aisle with new Star Wars-branded fruit and vegetable offerings.

April 6, 2018

Star Wars Heads to the Produce Aisle

Iconic film franchise joins Disney's Healthy Living program.

Disney Consumer Products is bringing the power of the Force to the produce aisle with new

Star Wars

-branded fruit and vegetable offerings, marking the addition of Lucasfilm to the company’s Healthy Living Commitment.

In advance of the December release of 

Star Wars: The Force Awakens

, new offerings include

Star Wars-

themed bagged apples by Sage, citrus fruit by Dayka Hackett, carrots by Kern Ridge and grapes with Yoda-themed packaging by Four Star, all of which meet nutritional guidelines put in place by The Walt Disney Company.

Additional new licensed produce in the program include Marvel- and

Frozen-

themed grapes by Four Star and 

Frozen-

themed Dipperz by Crunch Pak, available now at grocery stores across the U.S. 

“Supporting parents by offering healthy, nutritious options for their kids is of utmost importance to The Walt Disney Company and adding family-favorite 

Star Wars 

to our licensed fruit and veggies portfolio is a natural extension of our commitment in this space,” says John T. King,

vice president, licensing, consumables, Disney Consumer Products.

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