Spirit Halloween, one of nation's largest Halloween specialty retailers, has turned its sights to White Castle fans. Spirit Halloween revealed the first two officially licensed limited-edition White Castle costumes, the White Castle Slider costume and the Chicken Rings costume.
"We've heard the demand for White Castle costumes and are thrilled to finally be serving two outrageously fun options to satisfy the cravings of the restaurant's devoted fan base," says Kym Sarkos, executive vice president, Spirit Halloween. "We love the fans' passion and enthusiasm, and by closely collaborating with White Castle, we feel we've developed two ultra-unique costumes that capture that positive energy."
"White Castle has been part of Halloween traditions for decades and these costumes certainly take the Crave to a whole new level," says Lynn Blashford, chief marketing officer, White Castle. "Working with Spirit Halloween to develop these delectable costumes has been fantastic and we know Cravers will love them, too!"
Brandgenuity, White Castle's licensing agency, brokered this partnership and is managing the development and rollout of the licensing program. The White Castle-themed costumes are available now exclusively online at SpiritHalloween.com.
Brandgenuity is exhibiting at Brand Licensing Europe. Be sure to register for Brand Licensing Europe here.
