SOS Hydration has announced its partnership with ViacomCBS to license character images from the animated preschool series, "PAW Patrol," produced by Spin Master Entertainment and airing on Nickelodeon, for labeling on its new SOS Kids line.
"As a dad of two young girls, I wanted a better-for-you lunch box alternative to the high sugar, unhealthy beverages marketed at children – plus I understand the power of 'PAW Patrol,'" says James Mayo, co-founder and chief executive officer, SOS Hydration. "My girls love the pups and I love what they stand for. With our company having formulated the first kids-specific electrolyte, vitamin and mineral drink, my wife and I felt the 'PAW Patrol' franchise was a perfect partner since their values mirror our own. The pups now grace the packaging of our SOS Kids line that not only tastes great but also gives children that boost of hydration—all without the artificial 'nasties' and high sugar content of other so-called solutions on the market."
"The 'PAW Patrol' pups serve as good role models for children, and this certainly includes making healthier drink choices," says Priya Mukhedkar, senior vice president, packaged goods, ViacomCBS Consumer Products. "We're proud to see the pups featured on SOS Kids hydration products, designed to help America's youth reap the benefits of a tasty drink they'll enjoy while providing critical hydration that'll help them stay focused, alert and energized to power through their day. SOS allows families to 'follow the science' when it comes to choosing a drink, be it for themselves or their children since families that hydrate together are sure to have more sustained fun for together."