Brand Central deals for Sonic-branded freezer novelties, hard candies and more.
NORTH AMERICA–Sonic Drive-In has teamed up with a number of licensees to bring its signature flavors to the grocery aisle.
Brand Central, Sonic’s licensing agency, brokered the deals.
New licensees include Jel Sert Company for gelatin, pudding mixes and shelf-stable freezer bars; Ziegenfelder for frozen ice pops; and Quality Candy for lollipops and hard candy.
“With the introduction of these new and exciting retail products, we’re keeping Sonic top-of-mind by meeting current fans where they are and welcoming new fans to the brand where a drive-in does not yet exist,” says John Budd, chief strategy and business development officer, Sonic.
The Sonic-branded products will be available at retailers throughout the U.S. this spring.