Snoop Dogg and Broadus Foods Partner on New Cereal

Three new varieties will hit grocery store shelves nationwide this summer.

License Global

February 2, 2023

(From L to R): Cinnamon Toasteez, Fruity Hoopz and Frosted Drizzlerz.Broadus Foods

Snoop Dogg

, Master P’s Broadus Foods and

Post Consumer Brands

are partnering on a new collection of three varieties of the hip-hop legends’ Snoop Cereal.

Three cereals rolling out nationwide this summer include Snoop Cereal Fruity Hoopz with Marshmallows, Snoop Cereal Cinnamon Toasteez and Snoop Cereal Frosted Drizzlerz.

The Snoop Cereal boxes feature a lineup of characters, including K-9 team leader, Captain Ace, Max, Hercules, Roxy and Mr. Polar Bear, games and inspiration. Broadus Foods will donate a portion of the proceeds to charities that tackle homelessness and food insecurity, such as Door of Hope.

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“We want to make sure kids and kids at heart can have a champion’s breakfast,” says Percy “Master P” Miller. “Our motto is the more we make the more we give. I grew up on WIC, and I am honored and humbled to now own a company with Snoop that can service underprivileged families. Partnering with Post Consumer Brands made sense with our common mission to build economic empowerment and to

add diversity to grocery stores with Black-owned breakfast food.”

“Creating generational wealth is an important message to share with the world,” says Calvin “Snoop Dogg” Broadus. “Coming from hip-hop and being able to produce a product from a family name that my kids, grandkids and beyond will be a part of is a blessing. We are making history, and Momma Snoop products are coming next. Working with Post Consumer Brands will guarantee the highest quality, most-diverse flavors and best-tasting product on the market. Master P and I are the new kings of breakfast food.”

“Our purpose at Post Consumer Brands is to make delicious food accessible for all, and we’ve been feeding families for more than 125 years,” says TD Dixon, chief growth officer, Post Consumer Brands. “When Snoop Dogg and Master P approached us with the opportunity to produce Snoop Cereal for Broadus Foods, we were immediately brought together by our shared passion for feeding all families, building diversity and economic development and serving communities. We’re excited to partner with a company that's committed to family and community just like we are.”