SNICKERS Ice Cream Partners with 2023 NFL Draft Pick, Bryce Young

In celebration of the 2023 NFL Draft and this year’s highly anticipated pick, Bryce Young, SNICKERS introduces an exclusive new frozen treat.
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April 25, 2023

Bryce Young with the Snickers Bryce Cream Bar.
Bryce Young with the Snickers Bryce Cream Bar.Snickers

Snickers Ice Cream, part of


, has announced a partnership with the 2023 NFL Draft’s prospect, Bryce Young, featuring a Snickers Bryce Cream Bar. Starting now through Monday, May 1, fans nationwide can enter for a chance to win a set of six limited-edition Snickers Bryce Cream Bars at  

“It’s a dream come true to see a Snickers Ice Cream bar with my name on it,” says Young. “I am beyond excited to be part of the 2023


Draft alongside Snickers Ice Cream and can’t wait to share our Snickers Bryce Cream Bars with fans.” 

The bar features the same creamy peanut butter ice cream, smooth caramel and crunchy peanuts covered in a chocolatey shell as the original Snickers Ice Cream bar, with a special label inspired by Young. 

“Snickers Ice Cream is entering the NFL space as an official and proud sponsor, and there is no hotter prospect in the 2023 NFL Draft that we would rather chill out with this season than Bryce Young,” says Jayesh Shah, marketing director, Mars

Ice Cream. “As NFL fans are on the edge of their seats this week, we’ll be right there along with them, offering up a chance to chill out with their very own Snickers Bryce Cream Bars.” 

Fans located in the home of this year’s NFL Draft, Kansas City, Mo., as well as in Tuscaloosa, Ala., will have a chance to taste the Snickers Bryce Cream Bar at select locations around the cities. 

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