Smurfs Sell Melons in Italy

 The Smurfs are being featured on special branded packs of cantaloupes at Italian retailer Esselunga.

April 6, 2018

Smurfs Sell Melons in Italy

The Smurfs are being featured on special branded packs of Francescon Meloni cantaloupes at Italian retailer Esselunga, in a promotional partnership negotiated by Backstage Licensing.

Collectible magnets are included in each pack, which launched at retail Aug. 15. In addition to branded packaging, the melons are showcased in Smurfs-themed displays where kids can measure their height.

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