Emoticon company continues to grow FMCG offerings with the launch of Smiley Kitchen.
First, the company will launch Smiley Kitchen, which aims to bring a new level of happiness to meals. The new concept will feature all natural and organic foods, as well as locally sourced products with seasonal ingredients such as juices, salads, organic pasta and more. It will also include a color-coded system based around emotions and SmileyWorld’s icons to help consumers identify which foods will help them achieve balance across moods.
The company is also building on its Taste Happiness concept with several new licensees including Intersnack for snacks, Compagnie Patissiere (Kruger) for tartlettes, Seven Days for cereal, Dalla Costa for pasta and Rolland R&R for ice cream, among others.
“Research shows that 70 percent of 18- to 34-year-olds associate the Smiley logo and name with happiness, which has given us
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.