Skinnygirl Adds Sparkling Drinks
TV personality Bethenny Frankel has added a new non-alcoholic option to her line of Skinnygirl beverages, in a deal brokered by CAA Licensing.
The talk show host has teamed up with AriZona Beverages to create Skinnygirl Sparklers, a line of sparkling waters available in four flavors: tangerine mango, strawberry lemonade, pink grapefruit and pineapple coconut.
The new line will launch in New York, Florida and Chicago at the end of this month with rollout across the U.S. to follow.
"We love creating new products for our fans who are looking for innovative, low-calorie options,” says Wesley Vultaggio, co-owner and creative director, AriZona Beverages. “Bethenny has developed a fantastic brand with Skinnygirl. She has a loyal fan base and is a remarkable businesswoman. We look forward to working with her to bring more great tasting flavors of Skinnygirl Sparklers to market."
Toward that end, Frankel announced the Create The Next Skinnygirl Sparkler contest on her talk show Monday, which gives fans get a chance to concoct new flavors for the line for a $10,000 cash prize from AriZona Beverages.