Sequential Debuts Martha Stewart Wine Shop

Sequential Brands Group and Drinks have teamed up to debut an online wine shop, called Martha Stewart Wine Co.

April 6, 2018

Sequential Debuts Martha Stewart Wine Shop

E-commerce site will also include articles, video tasting notes, food pairing options, education, recipes and more.

The new online shop will feature a curated collection of wines, which have been tasted and selected by Stewart. It will also include a monthly wine club and year-long gift subscriptions, which will offer curated wine packs for weddings, anniversaries, birthdays and more.

"Martha's exquisite taste and recognition as a global food and wine curator make this new product segment a natural and very compelling extension of her existing business," added Noah Gelbart, managing director of corporate development, Sequential Brands Group.

The website will also offer wine storytelling and articles; video tasting notes and food pairings with “Martha’s Favorites” wines; education and etiquette; recipes and pairings; entertaining ideas and tips; bottle reviews and more.

“We are thrilled to announce today’s expansion of the Martha Stewart brand, as it adds an entirely new product category to the business,

while also furthering our e-commerce strategy,” says Karen Murray, chief executive officer, Sequential Brands Group. “With the successful growth we have seen of the Martha Stewart brand in direct commerce channels overall, we believe this new launch of Martha Stewart Wine Co. will become a significant business for us over time.”

Martha Stewart Wine Co. is now available online at MarthaStewartWine.com.