Spain-based bakery brand Dulcesol has launched a food promotion featuring the animated series "Sendokai Champions." 

Dulcesol's Rounds cookies will include in-pack premiums of the main characters through Christmas at major food retailers in Spain, Portugal and Andorra.

The deal was negotiated by Enjoy Brand Licensing, Nottingham Forest (worldwide master agent of the series) and Planeta Junior (brand agent in Iberia, France, Italy, Greece, CEE and Turkey).