Licensing agency is on board to extend the candy brand into categories like lifestyle, housewares and more.
Perfetti Van Melle has appointed Seltzer Licensing Group to expand the Airheads candy brand into new product categories at retail.
Seltzer will now work closely with the Airheads teams to identify and secure additional licensing partners across categories including food, beverage, lifestyle and housewares, among others.
“This strong candy brand has tremendous brand recognition and consumer loyalty,” says Stu Seltzer, president, Seltzer Licensing Group. “We’ve known the Airheads brand and executive team for many years and we are excited to work with them.”
The Airheads brand will be on display at Seltzer Licensing’s booth (#J69) at Licensing Expo, May 23-25.
“Our ‘playfully delicious’ Airheads brand continues to grow and resonate with consumers of all ages,” says Christine Cool, licensing area manager, Perfetti Van Melle. “We are excited to work with the Seltzer Licensing team’s high level of expertise and look forward to a successful partnership.”