Sanrio Teams with Care Bears for Café

America Greetings Properties’ Care Bears and Sanrio’s Little Twin Stars have opened a co-branded café in Hiroshima Parco, one of Japan’s largest shopping centers.

April 6, 2018

Little Twin Stars, which features the characters Kiki and Lala, is Sanrio’s second most popular licensing program behind Hello Kitty in Japan.

The collaboration, which was developed by Care Bears' Japanese licensing agent Mindworks Entertainment and Inoue Corporation, launched in April with an exhibition at Parco and has grown to include 23 licensees.

In addition to the exhibition and themed café, a unique storyline has also

been developed whereby Kiki and Lala join the Care Bears in making “cloud bears” in the sky called “Sky Buddies.”

“This is an important extension of our partnership for Care Bears with Sanrio’s hugely popular Little Twin Stars,” says Carla Silva, vice president of global licensing, AGP. “We are incredibly proud of the café concept shop delivering an authentic dining experience and sweet treats at Hiroshima Parco for our fans throughout Japan that have enthusiastically embraced the collaboration between the Care Bears and Kiki & Lala."

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