Ruffles has an exclusive sneaker collaboration with Jayson Tatum, three-time NBA All-Star, NBA Eastern Conference Finals MVP and Ruffles Chip Deal athlete. The brand is also releasing a new flavor, Ruffles Spicy Dill Pickle. 

Fans can purchase a specially-marked bag of the new Ruffles Spicy Dill Pickle, Ruffles Original, Ruffles Cheddar & Sour Cream or Tatum's signature flavor, Ruffles Flamin' Hot BBQ, and enter the code on the bag at RufflesSneakers.com for a chance to win one of the weekly sneaker sweepstakes prizes. For each code redeemed, fans will also be entered into the grand prize Jayson Tatum Bundle drawing, which includes an autographed Nike Swingman player jersey, Wilson NBA authentic indoor/outdoor basketball and an autographed pair of size 15 Air Jordan XXXVI Player Exclusive sneakers. 

"When I launched my signature flavor with Ruffles, I was already imagining a custom PE to match," says Tatum. "I love how they turned out, definitely indicative of my style and my game. I hope when kids saw me wearing them, it reminded and encouraged them to dream big and ‘Own Your Ridges.’" 

The new shoes incorporate elements of both Tatum and Ruffles throughout. While the shoes depict the signature Ruffles color scheme and ridge elements, the inclusion of Tatum's logo, number and son's name showcases just who inspired these originals. All collectible sneakers will feature Tatum's signature and are created in size 15 to reflect his shoe size.   

"Jayson has been an amazing partner, and we were excited to team up with him again to give consumers a chance to win a pair of these unique Jordan XXXVI Player Exclusives,” says Stacy Taffet, senior vice president, marketing, Frito-Lay North America. "Our Chip Deal athletes, like Jayson, embody our brand motto, owning their ridges in all aspects of life – and these shoes depict the boldness and playfulness that's become synonymous with owning your ridges. But more than that, we're thrilled to be able to take this sneaker collaboration one step further to meet our fans where they are at the intersection of hoops and sneaker culture, as well as bring them a delicious new flavor that we know they'll love." 

The new Ruffles Spicy Dill Pickle is available for a limited time in stores nationwide and on Snacks.com. The contest ends on July 31.