Rolling Stone, Elysian Pour Craft Lager Deal

The beer will debut at the Rolling Stone Live: Miami Big Game Experience.
License Global

January 30, 2020

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Elysian Brewing Company and Rolling Stone have joined forces to produce Elysian Rolling Stone Lager, marking the first time the publisher has ventured into the craft beer space.

"This one's for the rebels, those with wandering souls who aren't afraid to be their truest selves while pushing boundaries in search of authentic art and discovery," says Joe Bisacca, cofounder, Elysian. "The Elysian brand was built on music and that gritty, unapologetic form of expression which is in our blood. It fuels us to keep experimenting and spread love back to those that inspired us. And what better way to do that than with our friends over at Rolling Stone?"

The beer will debut Feb. 1 at the Rolling Stone LIVE: Miami Big Game Experience and will roll out to beer lovers nationwide in April.

“The fact that Elysian has supported and been inspired by music and musicians since their beginnings makes this partnership a natural fit for Rolling Stone,” says Gus Wenner, president and chief operating officer, Rolling

Stone. “We’re excited and proud to share our first venture into craft beer with our readers — we put a lot of passion into this project, and we know they're going to love it.”

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