PepsiCo’s Frito-Lay division has partnered with Ripley’s Believe It or Not! to launch the official Cheetos Museum at the Times Square Ripley’s Believe it or Not! location in New York.

The new museum will allow fans to hunt for hidden shapes in a completely immersive exhibit made with more than 128,900 Cheetos as well as experience multiple halls of one-of-a-kind Cheetos shapes.

The museum exhibit will also coincide with Frito-Lay’s current Cheetos campaign, which is asking Americans to submit what they see in their Cheetos to find the most sought-after Cheetos works of art for the online Cheetos museum. At the end of the campaign, fans will vote on their favorite shape and the winner will have his or her shape displayed as part of the Ripley’s Believe It or Not! Odditorium’s collection.