RHS, Babylonstoren Toast to Rosé

Winemaker Babylonstoren and RHS have teamed for the official Rosé of RHS Chelsea 2021.
License Global

November 19, 2020

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The

Royal Horticultural Society

has announced a partnership with historic South African fruit and wine farm Babylonstoren to produce a rosé wine.

The wine will launch just before the RHS Chelsea Flower Show on May 17, 2021, for which it will be the official rosé wine. Visitors to the RHS Chelsea Flower Show will be the first to taste the special vintage.

“Babylonstoren RHS Rosé is an ideal accompaniment for the RHS Chelsea Flower Show, both of which celebrate spring and the coming of summer,” says Charl Coetzee, cellarmaster, Babylonstoren. “We’re thrilled to be working with the RHS and, like our partner in this exciting initiative, we’re looking forward enormously to our first sip of Babylonstoren RHS Rosé.”

Babylonstoren RHS Rosé will be available at the RHS Chelsea Flower Show 2021 and for a limited time at some RHS gardens. It will also be available throughout 2021 via Babylonstoren’s friends in the U.K., The Newt in Somerset at shop.thenewtinsomerset.com, as well as a variety of independent

wine stores and hospitality outlets throughout the U.K. The license includes an agreement that Babylonstoren will be the non-exclusive supplier of rosé wine at the RHS Chelsea Flower Show 2021.

This partnership is a first for the RHS. The charity has a wine club for members and has also in the past endorsed a

limited-edition honeybee gin

with Warner’s Distillery. However, it has never licensed a specific wine before.

“Rosé is an ideal spring and summer wine, and the first-ever RHS-endorsed rosé calls to mind flowers, gardens and the outdoors, with the promise that warmer days are on the way,” says Cathy Snow, licensing manager, Royal Horticultural Society. “What better way could there be to welcome Britain’s best-loved flower show? We’re delighted to be partnering with Babylonstoren on this wonderful wine.”

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