License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

RHS, Babylonstoren Toast to Rosé

rhswine.png
Winemaker Babylonstoren and RHS have teamed for the official Rosé of RHS Chelsea 2021.

The Royal Horticultural Society has announced a partnership with historic South African fruit and wine farm Babylonstoren to produce a rosé wine.

The wine will launch just before the RHS Chelsea Flower Show on May 17, 2021, for which it will be the official rosé wine. Visitors to the RHS Chelsea Flower Show will be the first to taste the special vintage.

“Babylonstoren RHS Rosé is an ideal accompaniment for the RHS Chelsea Flower Show, both of which celebrate spring and the coming of summer,” says Charl Coetzee, cellarmaster, Babylonstoren. “We’re thrilled to be working with the RHS and, like our partner in this exciting initiative, we’re looking forward enormously to our first sip of Babylonstoren RHS Rosé.”

Babylonstoren RHS Rosé will be available at the RHS Chelsea Flower Show 2021 and for a limited time at some RHS gardens. It will also be available throughout 2021 via Babylonstoren’s friends in the U.K., The Newt in Somerset at shop.thenewtinsomerset.com, as well as a variety of independent wine stores and hospitality outlets throughout the U.K. The license includes an agreement that Babylonstoren will be the non-exclusive supplier of rosé wine at the RHS Chelsea Flower Show 2021.

This partnership is a first for the RHS. The charity has a wine club for members and has also in the past endorsed a limited-edition honeybee gin with Warner’s Distillery. However, it has never licensed a specific wine before.

Rosé is an ideal spring and summer wine, and the first-ever RHS-endorsed rosé calls to mind flowers, gardens and the outdoors, with the promise that warmer days are on the way,” says Cathy Snow, licensing manager, Royal Horticultural Society. “What better way could there be to welcome Britain’s best-loved flower show? We’re delighted to be partnering with Babylonstoren on this wonderful wine.”

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish