Frito-Lay will bring its popular cheesy snack to movie theaters nationwide this Friday.
NORTH AMERICA–PepsiCo’s Frito-Lay division and Regal Cinemas have teamed up to serve filmgoers Cheetos Popcorn, a “dangerously cheesy” twist on the classic movie snack.
The new snack features a mix of Regal popcorn, Cheetos flavor and crunchy Cheetos, and will be served in a Cheetos-branded popcorn box.
Regal Cinemas is the first national cinema chain to offer Cheetos-branded popcorn. While the snack has been available at select retailers across the country, the partnership will take the snack item nationwide. The Cheetos Popcorn will be available at participating Regal Cinemas nationwide beginning this Friday.