Musician Travis Scott and Reese’s Puffs are partnering for a new cereal box, according to People.
The special-edition General Mills cereal will run $50 per box. Scott announced the partnership via Instagram with a photo caption that read, “Sweet Sweet.”
Though the cereal itself will remain the same, Scott redesigned the special-edition cereal boxes, which feature his action figure holding a spoon. The cereal collaboration is now live on Scott’s website.