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Reese's Puffs Sign Sweet Deal with Travis Scott

Reese's Puffs Sign Sweet Deal with Travis Scott
The musician reveals his special-edition Reese's Puffs cereal box.

Musician Travis Scott and Reese’s Puffs are partnering for a new cereal box, according to People.

The special-edition General Mills cereal will run $50 per box. Scott announced the partnership via Instagram with a photo caption that read, “Sweet Sweet.”

Though the cereal itself will remain the same, Scott redesigned the special-edition cereal boxes, which feature his action figure holding a spoon. The cereal collaboration is now live on Scott’s website.

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