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PVM to Bring Fruit-tella to Freezers

Belgium-based ice cream company Ijsboerke has collaborated with Perfetti Van Melle on a Fruit-tella ice cream flavor.

The ice cream is inspired by Fruit-tella sweets, a combination of Fruit-tella’s strawberry candy with fresh and fruity ice cream.

The new ice cream will be available as of mid-March in Belgian and Dutch supermarkets in a six pack as well as with Ijsboerke’s horeca clients.

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