Proximo Spirits Taps JLG | License Global

Proximo Spirits Taps JLG


New Jersey-based Proximo Spirits has signed The Joester Loria Group as the exclusive licensing agent in the U.S. and Canada for its top liquor brands.

JLG is developing an integrated licensing and merchandising program for 1800 Tequila, Three Olives Vodka, The Kraken Black Spiced Rum and Cuervo Tequila beginning in July. Among the categories being considered are apparel, accessories, housewares, gifts and collectibles, electronics and food and beverage.

“Proximo’s brands­–from the world’s original tequila to the innovative Three Olives Vodka and Kraken Dark Spiced Rum–offer tremendous licensing opportunities,” says Debra Joester, president and chief executive officer, JLG.

The privately owned, premium spirits importer has grown to include 12 brands in just five years of business.

“Proximo Spirits is excited to partner with JLG to find the appropriate licensing partners to help in brand building and innovation for our brand portfolio and accelerate growth,” says Daniel Mandelbaum, brand director, Proximo Spirits.