Pop-Tarts are challenging fans to spice up their breakfast with Tajín, a fruit seasoning.
The company is introducing Pop-Tarts x Tajín, a limited-edition, flavor-intensifying package that features Tajín's Clásico Seasoning and new Fruity Chamoy Hot Sauce coupled with a variety of Pop-Tarts including Frosted Strawberry, Frosted Wild Berry and Peach Cobbler.
“As a brand, we love to challenge conventions and defy expectations, and, with the superstar power of Tajín, we knew we could inspire our fans with an unexpected, ingenious combination," says Heidi Ray, senior director, marketing, portable wholesome snacks, Kellogg’s. “Tajín shares our dedication to unique flavors, so they were the perfect partner to embrace this ‘Crazy Bueno’ idea.”
“With fall upon us, Pop-Tarts is a warm and new way to experience this universal product," says Javier Leyva, director, Tajín USA. “Our well-balanced blend of mild chili peppers, sea salt and dehydrated lime and the new Fruity Chamoy Hot Sauce
The limited-edition Pop-Tarts x Tajín kit will be available exclusively through the Pop-Tarts Instagram store, with limited quantities dropping Oct. 25-27.
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