Barratt has announced that it is set to launch a range of ice creams for the supermarket giant Iceland with the help of licensing partner Icefresh Foods and brand licensing agency The Point.1888.
The new product range, which will see Barratt brands in a never seen before frozen form, will launch exclusively in all Iceland stores nationwide starting April 20. The line will include:
- Black Jack Ice Cream Lollies
- Fruit Salad Ice Cream Lollies
- Flump Ice Cream Lollies
- Wham Ice Cream Tub
- Dip Dab Ice Lollies with a Sachet of Sherbet.
All items in the range, except for the Wham share size tub, will be sold as multipacks of four or six and the Dip Dab range will include a sachet of sherbet for dipping.
“We always knew that the Barratt brands would be hugely popular among manufacturers and retailers alike but this partnership between Barratt, Icefresh Foods and Iceland is a match made in heaven,” says Bethan Garton, commercial director, The Point.1888. “We’ve worked with Icefresh for years and have enjoyed great success on every program but the work its team has put into the product development and flavor profile matching for Barratt has been like nothing else we have seen before. It’s also throwing its full support behind the brand with the product launch and we’re so excited that the range is now ready for the nation to enjoy.”
The new launch which has been supported with a marketing campaign co-ordinated by The Point.1888 will include PR, consumer activity, competitions and digital marketing.