Perfetti Van Melle and regional representative Sanrio Far East have announced a new partnership with lifestyle retailer Plaza for the Chupa Chups brand.
The Chupa Chups Corner will be an in-store experience and online hub for fans to find officially licensed lifestyle products and branded gadgets, as well as its core product range of confectionery.
Chupa Chups Corner, launched in March, will run throughout the summer.
"Plaza is a natural retail space for Chupa Chups as it embodies our brand's philosophy to offer small treats that can make people's lives more fun," says Christine Cool, area licensing manager, Perfetti Van Melle.
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