Playboy Expands Spirits Line | License Global

Playboy Expands Spirits Line


Playboy Enterprises has expanded its existing agreement with VuQo for a full range of Playboy spirits.

Earlier this year, Playboy inked a deal with the Philippines-based company to produce and distribute Playboy Vodka in Asia Pacific.

Under the extended agreement, VuQo will add tequila and gin to Playboy’s roster and expand distribution for all three liquors globally.

"From the premium spirits featured in Playboy magazine to the nightlife and parties the brand is famous for, Playboy is excited to enter this category with a best-in-class partner," says Matt Nordby, executive vice president and chief revenue officer, Playboy Enterprises. "We are confident Playboy's brand power combined with VuQo's superior product production will create exciting opportunities for global distribution partners and ultimately, consumers and retail partners."

Playboy Vodka and Playboy Tequila are set to launch later this year, while Playboy Gin will be available worldwide next year.

"The Playboy brand enjoys 97 percent unaided global brand awareness and has been an iconic lifestyle brand for nearly 60 years,” says Rich Cabael, founder and chief executive officer, VuQo. “We are thrilled to have this once-in-a-lifetime opportunity to partner with Playboy in the development of their global spirits."