Limited edition co-branded spirit now available in U.S.

Playboy Enterprises has launched a new limited release, a Playboy-inspired bottling of Blackheart Premium Spiced Rum–Blackheart Playboy Edition.

Now available across the U.S. through Dec. 31, the special edition offering features a limited edition label with Blackheart’s pirate pin-up girl character re-imagined in the iconic Playboy Bunny costume. The drink will be promoted in stores with a Blackheart Playboy Bunny display, bottleneck hanger and other materials featuring the special “Smooth to the Tail End” tagline.

The launch will be further supported with marketing and promotional efforts via Playboy’s platforms including advertisements in Playboy magazine, digital appearances on Playboy.com and Playboy social media channels. Event activations include a Halloween party at the Playboy-inspired venue Bar Fifty Three in West Hollywood, Calif., which also host a series of Playboy.com instructional mixology videos featuring Playmate of the Year 2015 Dani Mathers and YouTube personality Skyy from Tipsy Bartender.

“We’re excited to partner with Heaven Hill and bring Blackheart Playboy Edition on shelves, as Playboy’s playful and provocative character is a natural fit for the spirits category,” says Matt Nordby, president, global licensing, Playboy Enterprises. “The Playboy audience will embrace this new product given the iconic nightlife culture both brands represent.”