Pez Picks Licensing Agent

Lisa Marks Associates has been appointed as the North American licensing agency for the iconic Pez confectionery brand.

April 6, 2018

Lisa Marks Associates will extend the classic candy brand into new categories.

Lisa Marks Associates has been appointed as the North American licensing agency for the iconic Pez confectionery brand.

“We are very excited to partner with LMA to launch a new Pez licensing program," says Christian Jegen, president and chief executive officer, Pez Candy. “Our brand has strong recognition and we look forward to bringing our fans fun new Pez products in many categories."

LMA will now develop a strategic licensing program for the brand across key categories including personal care, food, toys and games, electronics, apparel and accessories, home décor, gifts and collectibles, publishing and art.

“Pez is in a category by itself when it comes to unique brands in the collective American

landscape,” says Lisa Marks, president, LMA. “The licensing program will harness the power of Pez’s design innovations and style while honoring the well-established emotional connection created by the Pez brand’s history, heritage and highly distinctive brand personality.”