Lisa Marks Associates will extend the classic candy brand into new categories.
“We are very excited to partner with LMA to launch a new Pez licensing program," says Christian Jegen, president and chief executive officer, Pez Candy. “Our brand has strong recognition and we look forward to bringing our fans fun new Pez products in many categories."
LMA will now develop a strategic licensing program for the brand across key categories including personal care, food, toys and games, electronics, apparel and accessories, home décor, gifts and collectibles, publishing and art.
“Pez is in a category by itself when it comes to unique brands in the collective American
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.