The Joester Loria Group brokers deal for a lifestyle line from Bioworld featuring Pepsi, Mountain Dew and Crystal Pepsi.
NORTH AMERICA–PepsiCo has tapped Bioworld Merchandising to develop a new lifestyle collection inspired by the beverage company’s lineup of soda brands.
The Joester Loria Group, PepsiCo’s exclusive licensing agency, brokered the deal.
Under the terms of the agreement, Bioworld will create a range of men’s, women’s and junior’s apparel and accessories featuring Pepsi and Mountain Dew logos and graphics.
Tapping into the ‘90s trend, the licensee will also launch Crystal Pepsi-themed t-shirts at Nordstrom this fall.
The new Pepsi-inspired apparel range will be available this fall at a variety of retailers including mass, department, specialty and online.