PepsiCo's Frito-Lay division has launched a new app featuring the Cheetos brand spokescat Chester Cheetah.

"Cheetos Mobile App of Massive Distraction" is now available in the Apple App Store for iOS devices and includes two games–a thumb war battle and a Hovercheese obstacle course.

Consumers can also enter UPC codes from Cheetos snack packs to unlock special game features.