PepsiCo has partnered with Body Rags for a new t-shirt line featuring the Pepsi and Mountain Dew beverage brands.
The Joester Loria group, PepsiCo's North American licensing agent, brokered the deal.
The new partner will round out PepsiCo's t-shirt program with new designs that will be available at upscale, specialty and e-commerce retailers.
The line is expected to launch as early as next month.
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