Pepsi Teams for Fashion Capsule

Joester Loria brokers deal that re-imagines iconic ad images for fashion label The Hundreds.

Pepsi has partnered with the California-based streetwear brand The Hundreds for a limited edition collection inspired by Pepsi's iconic advertising campaigns through the decades.

Licensing agency The Joester Loria Group brokered the deal.

The Hundreds set out to recreate Pepsi’s advertising campaigns–from the ‘40s through the 2000s and even a future Pepsi Perfect ad from Back to the Future II–with the help of model Denise Schaefer, appropriating every decade to fit into the fashion label's modern world.

The resulting collection of tees and hoodies will be available at The Hundreds’ flagship locations and online shop, as well as Pac Sun and other selected retailers this Friday.

“Pepsi, to me, is a part of Americana. As much as it is a beverage, it’s also about American culture,” says Bobby Hundreds, co-founder, The Hundreds.

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