"Pop culture acumen–from sport and music to art and culture–is embedded in our Pepsi brand identity. It's exciting to see our brand extend its power beyond the refreshing cola it is traditionally known for," says Natalia Filippociants, senior marketing director, global Pepsi trademark, global beverage group, PepsiCo. "Football is the world's game–and that culture and lifestyle goes beyond where and how we watch the game, to how we love and live the game. And that is where this fresh capsule collection plays. It brings the spirit and energy of football off the pitch and into lifestyle apparel and accessories."
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