License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Pepsi is Staying Fresh with New Fashion Collabs

Pepsi is Staying Fresh with New Fashion Collabs
Pepsi is expanding its “Love It. Live It. Football” campaign with a new capsule collection supported by fashion partners from around the globe.

The “Art of Football” collection features styles from labels including U.K.’s Boohoo and Umbro, Australia’s Le Specs, Tthe U.S.’s New Era and Russia’s Anteater, and celebrates soccer culture around the world. The streetwear-inspired range also features  apparel and accessories such as t-shirts, backpacks, bucket hats and iPhone cases from Anteater; hoodies, tracksuits, t-shirts and cropped jackets from Boohoo; soccer t-shirts, shorts and balls from Umbro; sunglasses from Le Specs; and fashion headwear and t-shirts from New Era.

"Pop culture acumen–from sport and music to art and culture–is embedded in our Pepsi brand identity. It's exciting to see our brand extend its power beyond the refreshing cola it is traditionally known for," says Natalia Filippociants, senior marketing director, global Pepsi trademark, global beverage group, PepsiCo. "Football is the world's game–and that culture and lifestyle goes beyond where and how we watch the game, to how we love and live the game. And that is where this fresh capsule collection plays. It brings the spirit and energy of football off the pitch and into lifestyle apparel and accessories."

The collection will be available beginning May 21st on each partners' e-commerce site as well as at department stores, fashion retailers and online at BooHooman.com/Pepsi.

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish