Pepsi is Staying Fresh with New Fashion Collabs

Pepsi is expanding its “Love It. Live It. Football” campaign with a new capsule collection supported by fashion partners from around the globe.
License Global

April 24, 2018

Pepsi is Staying Fresh with New Fashion Collabs

The “Art of Football” collection features styles from labels including U.K.’s Boohoo and Umbro, Australia’s Le Specs, Tthe U.S.’s New Era and Russia’s Anteater, and celebrates soccer culture around the world. The streetwear-inspired range also features  apparel and accessories such as t-shirts, backpacks, bucket hats and iPhone cases from Anteater; hoodies, tracksuits, t-shirts and cropped jackets from Boohoo; soccer t-shirts, shorts and balls from Umbro; sunglasses from Le Specs; and fashion headwear and t-shirts from New Era.

"Pop culture acumen–from sport and music to art and culture–is embedded in our Pepsi brand identity. It's exciting to see our brand extend its power beyond the refreshing cola it is traditionally known for," says Natalia Filippociants, senior marketing director, global Pepsi trademark, global beverage group, PepsiCo. "Football is the world's game–and that culture and lifestyle goes beyond where and how we watch the game, to how we love and live the game. And that is where this fresh capsule collection plays. It brings the spirit and energy of football off the pitch and into lifestyle apparel and accessories."

The

collection will be available beginning May 21st on each partners' e-commerce site as well as at department stores, fashion retailers and online at BooHooman.com/Pepsi.

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