PepsiCo and JetBlue have announced a strategic partnership for a range of PepsiCo carbonated soft drinks and non-carbonated beverages to be served on all JetBlue flights.
PepsiCo drinks now on JetBlue include Pepsi, Diet Pepsi, Sierra Mist, Sierra Mist Zero Sugar, bubbly Sparkling Water in Lime and Aquafina (the latter in 2020). PepsiCo will also supply JetBlue with Rold Gold pretzels from its Frito-Lay portfolio.
To mark the collaboration, PepsiCo temporarily added JetBlue branding to its historic landmark sign located in Queens, N.Y. The updated sign will be visible now through September.
“We’re extremely proud to come together with JetBlue,” says Anne Fink, president, global food service, PepsiCo. “As two brands with deep roots in New York City, it's the perfect place to kick off the partnership and demonstrate our excitement by temporarily enhancing the visual fabric of our shared hometown. We look forward to furthering our mission and providing JetBlue customers and crewmembers with moments of effervescent enjoyment, both on the ground and in the air.”