The Joester Loria Group has brokered a deal that will see the beverage brand featured across leather goods, apparel, footwear and more.
NORTH AMERICA–PepsiCo has teamed up with Tapestry, a luxury fashion company, to launch a Pepsi-inspired ready-to-wear and accessories collection under Tapestry’s Coach brand.
The Joester Loria Group, PepsiCo’s exclusive licensing agency for North America, brokered the deal.
The Pepsi x Coach collection aims to celebrate the “optimism of the 1950’s,with an of-the-moment twist on classic Americana” and will include leather goods, apparel, footwear, small leather goods and other accessories that showcase Pepsi’s script logo.
The collaboration is also part of Pepsi’s 2018 global marketing campaign, which will celebrate the beverage brand’s heritage through a host of collaborations and retail programs.
The Pepsi x Coach collection is now available exclusively at 300-plus Coach Outlet stores worldwide. The range is also being supported by a variety of in-store displays, POS materials and launch events at select stores.