Fashion collection curated by PepsiCo Agent, The Joester Loria Group, debuted Tuesday.
This summer Pepsi is taking emojis offline with a new library of more than 200 signature emojis inspired by the beverage brand that will be featured in more than 100 countries around the world.
The PepsiMojis, as they are being called, will serve as a universal language system for the brand, and will be featured in a series of product collaborations as part of the global #SayitwithPepsi campaign.
In support of the campaign’s launch, a limited edition collection, curated by PepsiCo’s licensing agency, The Joester Loria Group, will debut at the New York-based concept store STORY. Among the products that will be featured in the PepsiMoji fashion collection are bags, mobile cases and cookies from partners including:
- Ave Dee for fanny packs
- Casetify for a PepsiMoji tech collection including iPhone 6/6S cases,
- Eleni’s Cookies for a collection of PepsiMoji cookies.
The PepsiMoji collections will be available at STORY until May 22. Additional PepsiMoji collaborations and licensed products will launch at retailers across the U.S. this summer.