Fashion collection curated by PepsiCo Agent, The Joester Loria Group, debuted Tuesday.
The PepsiMojis, as they are being called, will serve as a universal language system for the brand, and will be featured in a series of product collaborations as part of the global #SayitwithPepsi campaign.
In support of the campaign’s launch, a limited edition collection, curated by PepsiCo’s licensing agency, The Joester Loria Group, will debut at the New York-based concept store STORY. Among the products that will be featured in the PepsiMoji fashion collection are bags, mobile cases and cookies from partners including:
Ave Dee for fanny packs
Casetify for a PepsiMoji tech collection including iPhone 6/6S cases,
Eleni’s Cookies for a collection of PepsiMoji cookies.
The PepsiMoji collections will be available at STORY until May 22. Additional PepsiMoji collaborations and licensed products will launch at retailers across the U.S. this summer.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.