Partnership will also allow the food and drink company to expand its reach with consumers in rural China.
Through the agreement, PepsiCo will leverage Alibaba’s data to introduce new marketing initiatives, customized products and integrated omni-channel solutions.
The partnership is also built upon the existing success between PepsiCo and Alibaba in their e-commerce partnership. Since launching its flagship store on Alibaba’s Tmall in 2012, PepsiCo has debuted a series of online marketing initiatives–including its 2016 Super Brand Day, Quaker’s co-branded campaign with Tmall during Alibaba’s 11.11 Global Shopping Festival and a Kumamon-branded Lay’s gift campaign during the Chinese New Year.
Additionally, PepsiCo is planning to expand its reach in rural China by leveraging the distribution channels through Alibaba’s Rural Taobao program.
"Developing our e-commerce business is one of PepsiCo's strategic priorities," says Mike Spanos, president and
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.