The limited edition lenses can be accessed by scanning Snapcodes on specially marked Pepsi bottles in Canada.
NORTH AMERICA–Pepsi Canada has teamed up with Snap to released 20 exclusive lenses on “Snapchat.”
In order to use each Pepsi-themed lens, consumers will need to scan specially designed Snapcodes on select bottles and cases of Pepsi. The lenses will unlock for one hour, with the option to scan and unlock the filter multiple times.
The Pepsi Snapcodes can be found on Pepsi, Diet Pepsi, Pepsi Wild Cherry and Pepsi Lemon Twist bottles as well as Pepsi and Diet Pepsi 12-pack cases in Canada.
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