This year, the Peeps brand is celebrating its 70th anniversary and launching its Easter candy collection earlier than ever. The lineup includes returning flavors and new marshmallow creations. 

“The Peeps brand is honored to have been included in family traditions and celebrations over the last seven decades and is thrilled to continue spreading springtime sweetness with the launch of our 2023 Easter marshmallow offerings,” says Caitlin Servian, brand manager, Peeps. “From parents and grandparents passing down their Peeps traditions to little ones, to friends and families incorporating our adorable Chicks and Bunnies into seasonal recipes and crafts, it is truly heartwarming to witness the many ways our marshmallow candies bring loved ones together. We're excited to see how our devoted fans express their 'Peepsonality' in 2023!” 

New this year, Peeps and its popular Marshmallow Chick join forces with the Mike and Ike brand. The two candy brands created a new Peeps Mike and Ike-flavored pop, which will include four flavored Chicks including lemon, lime, orange and strawberry. The candy is also teaming up with Dr Pepper to introduce Dr Pepper-flavored Peeps Chicks (available only at Walmart). Also new this year are Peeps kettle corn-flavored marshmallow Chicks, exclusive to Kroger stores. 

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