January 9, 2023
“The
brand is honored to have been included in family traditions and celebrations over the last seven decades and is thrilled to continue spreading springtime sweetness with the launch of our 2023 Easter marshmallow offerings,” says Caitlin Servian, brand manager, Peeps. “From parents and grandparents passing down their Peeps traditions to little ones, to friends and families incorporating our adorable Chicks and Bunnies into seasonal recipes and crafts, it is truly heartwarming to witness the many ways our marshmallow candies bring loved ones together. We're excited to see how our devoted fans express their 'Peepsonality' in 2023!”
New this year, Peeps and its popular Marshmallow Chick join forces with the
brand. The two candy brands created a new Peeps Mike and Ike-flavored pop,
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.
