Path of Life, makers of frozen quinoa, rice and veggie blends, is ready to go beyond the frozen side category.
In order to create innovative new product lines, the Live Simple brand has announced their preferred partnerships with two product development firms – Artisan Row and Brisan Group.
Artisan Row is a Minneapolis-based food design and development brand that uses thoughtful strategy and product development to create new product innovations. Brisan Group is a Chicago-based product insights and development firm that turns ideas into products.
The primary role of these partnerships will be to provide Path of Life with research and insights into the frozen category to identify new line extensions and key white space opportunities that are ready for disruption, all while still holding true to the Live Simple brand promises.
"We did an extensive search of leading natural food research consultants to partner with,” says Audrea Fulton, vice president, sales, Path of Life. “The key differentiators for Artisan Row and Brisan Group were their backgrounds in the natural food space and expertise in accelerating the expansions of brands across categories. The two firms complement each other's capabilities in the research and development insight and development space.”
Additionally, the Live Simple brand has brought on Charolette Browder as their very own Culinary Scientist. In this role, Browder will fill the shoes of both a food scientist and corporate chef. They will work closely with both the marketing and quality assurance departments to streamline the product development process.
"We want Path of Life to resonate with consumers and have a presence in various aisles throughout the grocery store,” says Fulton. “Charolette's expertise in food science and her classic culinary training will allow us to develop new varieties of our great tasting, better-for-you foods while still maintaining the quality standard and culinary integrity that our consumers have grown to love from us.”