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Pacifico Beer, Lakai Partner New Collaboration

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The collaboration will debut this July.

Pacifico Beer and Lakai have teamed up for the beer brand's premiere footwear and apparel collaboration in a deal brokered by The Joester Loria Group.

The Pacifico x Lakai collaboration will consist of eco-conscious footwear and apparel, a nod to the Pacifico's commitment to the environment and preserving outdoor adventure.

The collaboration will be released in early July at specialty retailers and Lakai.com.

The launch will be supported with digital marketing campaigns from both brands, influencer outreach, product seeding and the Lakai skate community's involvement.

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