Oreo Powers Up with Cookies Inspired by the World of Super Mario

Cookies will feature embossments from throughout the franchise.
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License Global

June 27, 2023

The cookies and packaging from the Oreo x Super Mario collaboration.
The cookies and packaging from the Oreo x Super Mario collaboration.Nintendo

Oreo has teamed up with


to release limited-edition cookies inspired by the world of Super Mario.  

“Oreo is always looking to bring new offerings to our fans, and we are thrilled to unveil this super partnership with the iconic

Super Mario

franchise,” says Vishnu Nair, senior brand manager, Oreo. “There are so many playful synergies between Oreo and Super Mario; it was a no-brainer for us to team up to connect fans of all ages through this delightfully playful cookie collaboration.” 

The limited-edition


x Super Mario cookies feature 16 embossments, including Super Mario characters and Power-ups, Mario and Luigi, a Super Star and enemies like Goomba and Bowser Jr.  

“We hope to unite cookie lovers and Super Mario enthusiasts alike with this playful mission, inspired by a storyline fans know all too well,” adds Nair. “We may even reveal a surprise as a thank you to those who successfully defeat Bowser and save the kingdom. Fans will have to wait and see!” 

The Oreo x Super Mario

cookies will begin rolling out at retailers in the U.S. starting July 10, available for a limited time only. 


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