Oreo Enters the Metaverse

Martha Stewart is joining in on the virtual world.
License Global

January 25, 2023

Promotional image for the Oreoverse.
Promotional image for the Oreoverse. Mondelez International

Oreo is kicking off the year with some out-of-this-world news. The brand has introduced a new limited-edition cookie, The Most Oreo Oreo, unveiled the Oreoverse – an interactive, digital world where

Oreo

fans can play and explore – and invited none other than Martha Stewart to navigate the virtual world. 

The Most Oreo Oreo, features two chocolate-flavored basecakes packed with creme, and for the first time, the creme has real ground Oreo mixed in.  

The Oreoverse, the brand’s metaverse experience, invites fans to play multiple levels of cookie-themed games and get the chance to win prizes, including a $50,000 grand prize. 

“We’re so excited to enter the metaverse,” says Julia Rosenbloom, senior brand manager, Oreo. “Oreo is the cookie that begs to be played with and we love to create new opportunities for our fans to connect with each other and share that playful spirit. The Most Oreo Oreo cookie gives fans a whole new way to playfully engage with us. By scanning the pack, they will ‘dunk

into’ the new Oreoverse world.” 

Oreo will embark on the adventure with long-time brand fan and homemaking icon,

Martha Stewart,

where she will navigate the Oreo-inspired virtual reality world. Next week on the OREO brand’s social channels, Stewart and her gardener and good friend, Ryan McCallister, will stream an inside look at their Oreoverse experience. 

“I am excited to make my metaverse debut in partnership with one of my favorite cookie brands, OREO, and having Ryan there with me will make it all the more fun,” says Stewart. “The two of us have had our fair share of adventures over the last 10 years and have been able to navigate just about anything together, especially in the garden!” 

Fans can dunk into the Oreoverse in Meta Horizon Worlds using their Meta Quest 2 or Meta Quest Pro headsets, or via mobile phones or by visiting Oreoverse.oreo.com.  

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