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‘Oddbods’ Bite into Keco Meal Deal

New meal boxes aim to bring fun in an environmentally sustainable way.

Content creation, distribution and licensing studio One Animation has secured a deal with packaging manufacturer Keco for its animated preschool series “Oddbods.” The partnership will see Keco create bespoke sustainable and responsibly sourced children’s meal boxes branded with “Oddbods” characters.                                                                                                                      

Launching this month, the premium takeaway meal boxes will be available at 7,000 fish and chip shops across the U.K. and will feature an “Oddbods” pop-out character for children to play with. The boxes will also be plastic free and use FSC sustainably sourced paperboard.

“As we continue to extend the global footprint of ‘Oddbods,’ bringing sustainable and plastic-free products to the market is very important to us,” says Rob Spindley, senior vice president, commercial development USA & EMEA, One Animation. “We are very much looking forward to working with the team at Keco to create an engaging and fun mealtime experience in an environmentally responsible way.”

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