New meal boxes aim to bring fun in an environmentally sustainable way.

License Global

December 4, 2020

1 Min Read
oddbods3_1.png

Content creation, distribution and licensing studio One Animation has secured a deal with packaging manufacturer Keco for its animated preschool series “Oddbods.” The partnership will see Keco create bespoke sustainable and responsibly sourced children’s meal boxes branded with “Oddbods” characters.                                                                                                                      

Launching this month, the premium takeaway meal boxes will be available at 7,000 fish and chip shops across the U.K. and will feature an “Oddbods” pop-out character for children to play with. The boxes will also be plastic free and use FSC sustainably sourced paperboard.

“As we continue to extend the global footprint of ‘Oddbods,’ bringing sustainable and plastic-free products to the market is very important to us,” says Rob Spindley, senior vice president, commercial development USA & EMEA, One Animation. “We are very much looking forward to working with the team at Keco to create an engaging and fun mealtime experience in an environmentally responsible way.”

Read more about:

Oddbods

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like