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Noshi and Crayola Create Edible Fruit Food Paint

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Noshi Food Paint includes fruit puree in three flavors and comes in tubes that look like Crayola crayons.

Noshi and Crayola have teamed up to launch and edible organic fruit Food Paint for kids ages six months to 10 years.

The Food Paint lets children draw with their food and then safely eat. The initial offering of the healthy fruit puree in red raspberry, yellow mango and blue apple flavors will come in colorful tubes that look like Crayola crayons.

“The partnership between Noshi and Crayola is such an obvious and natural fit,” says Tomo Delaney, founder and chief executive officer, Noshi. “Adding Crayola to our friendly little family of organic food paints, alongside 'Peppa Pig’ and 'The Very Hungry Caterpillar,' is the icing on the cake – or the puree on the pancake!”

“The Crayola brand encourages children to use their imaginations and creativity using our signature crayons, markers and paints,” says April Heeren, general manager, outbound licensing, Crayola. “We are excited to partner with Noshi to inspire kids’ creativity at the dinner table with an amazing line of healthy product inspired by their favorite crayon colors, enhancing our brand’s relevance throughout a child’s day.”

Noshi Food Paint is currently available at Walmart, Thrivemarket.com and Freshdirect.com, with other retail partners to be announced soon.

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