Spirits company Wicked Tango and sports-entertainment brand Nitro Circus have signed a partnership agreement that will see both companies enter into a fully integrated sponsorship arrangement. 

As the official whiskey of Nitro Circus, Wicked Tango will incorporate its product across all Nitro Circus platforms, including Nitro Circus Live's upcoming North American tour this fall and into Nitro Circus' original content.

Nitro Circus will highlight Wicked Tango across its social and digital platforms, and give them access to its roster of athletes including Travis Pastrana, Streetbike Tommy and Jolene Van Vugt, among others.

“We are thrilled to join forces with Wicked Tango,” says Michael Porra, chief executive officer and creative director, Nitro Circus. “We think it is a really cool product that fits perfectly with us, and we know that our fans are going to love it."     

"When my partner, Jim White, and I first created our Wicked Tango brand we never thought another platform would have the same culture of fun, pride and quality,” says Larry Bross, chief executive officer, Whiskey Tango. “But when we met the Nitro Circus executives and founders, we immediately knew that this partnership would be fully aligned, not only for 2015 and 2016 but in the years beyond."