Nick's The Last Airbender Adds Candy Partner

The Last Airbender.

The multi-platform merchandising deal includes film-themed packaging on Baby Bottle Pop, Jumbo Push Pop lollipop and Juicy Drop Pop candies, featuring characters from the film such as Prince Zuko and Aang. The branded items are hitting stores this month.

In support of the promotion, Bazooka Candy Brands has launched a website at candymania.com, featuring games inspired by

The Last Airbender.

"The massive retail reach of the Bazooka Candy Brands campaign provides us with another great way to let consumers know about this incredible adventure film," says LeeAnne Stables, executive vice president of worldwide marketing partnerships at Paramount Pictures.

M. Night Shyamalan's

The Last Airbender

hits theaters on July 2.