Nick Jonas, John Varvatos Toast to Tequila Deal with Stoli
Musician Nick Jonas and designer John Varvatos have partnered with the Stoli Group to create a new line of spirits called Villa One Tequila.
The premium tequila brand will come in Silver, Reposado and Añejo expressions and will begin a national rollout across the U.S. later this month. To craft the spirit, Jonas and Varvatos worked with Stoli Group’s Fabrica de Tequilas Finos distillery, which sits at the foot of Tequila Hill in Jalisco, Mexico. Production was led by master distiller Arturo Fuentes, who has more than three decades of distilling experience.
"John and I forged a great relationship while working together,” says Jonas. “When we brought our friends together over tequila in Mexico, we learned that we share the same values–enjoying time with friends and family, old and new, one glass at a time. When it came to Villa One, it was critical to us that we take part in the decision-making process every step of the way and, now, we feel that this is exactly the tequila we sought out to create almost two years ago."
Villa One is made with artesian well water and sustainably sourced, 100-percent blue weber agave, matured five-to-seven years and sourced from both the Highland and Lowland regions. The drink’s bottle was designed by Varvatos and Jonas with each expression featuring jewelry-inspired metalwork around the neck.
"The experience Nick and I have shared in creating the Villa One spirit has been incredible,” adds Varvatos. “We found nimble, creative, well-connected partners in Stoli Group and a genuine artisan in Arturo, who worked with us to guarantee that the liquid inside the bottle was unlike anything else on the market. We believe the Villa One bottle mirrors the 'life as it should be' mentality of celebrating good times with family and friends."